Cebu Pacific is No. 1

Asia’s oldest airline must have really given up its position as the Philippines’ No. 1 air carrier.

Proof: a numerical trick by Philippine Airlines to dislodge Cebu Pacific as the top airline in the country.

How? It added the passengers, seating capacity, flights, routes and number of aircrafts of sister company Air Philippines to its stats.

Ha ha ha!

Haven’t you noticed that this trick was forthcoming? Well, I noticed that since the much younger Cebu Pacific claimed the No. 1 spot in terms of passengers flown, print ads by PAL had Airphil in it. That is to create in our minds that the two Lucio Tan owned airlines are actually one.

They might as well do that. Why indeed bother with two airlines when Tan can have one big airline that can really outflank the local competition?

No matter the trick, PAL has really lost the premier spot to Cebu Pacific, the latter being more market-oriented, aggressive and flexible. In this era of “open skies,” jurassic airlines, sans their new aircrafts, would really lose out to new and younger players.

(4:08 a.m.)

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