During the 14th City Council, I authored Davao City’s version of the national government’s One Town One Product (OTOP) campaign. We called it One City Ten Products program.
Davao is such a huge city, one of the largest in the world in terms of land area, that we have 11 political districts that are equivalent to towns. Thus we adopted the following products for the following districts:
Poblacion, Talomo, Agdao – durian product processing, handicrafts, e-services, meat product processing;
Buhangin, Bunawan, Paquibato – wood products, banana chips;
Toril, Tugbok, Calinan, Baguio, Marilog – fresh and processed vegetables, fresh and processed fruits, virgin coconut oil, ornamental plants
I am happy that the Department of Trade & Industry (DTI) is helping us in the implementation of this program. The problem with the local government is the absence of an office doing the task of the DTI.
Whereas almost all national agencies have their local counterparts, e.g. Department of Tourism, we have the City Tourism Operations Office, Department of Agriculture, we have the City Agriculturist Office, etc., we have no office that is the equivalent of DTI.
We have a Business Bureau that is purely regulatory, handling application for business permits. We have a one-stop investment promotion center that is just a mini-Board of Investments.
Thus, for the meantime, we have to depend a lot on DTI in helping us push for the OTOP in the city.
Last September 25-26, we conducted a stakeholders’ consultative meeting with the food industry. Next month, we will meet with the handicrafts and wood industry groups.
I am sure that with this initiative we shall be able to expand our Davao Branding System, which I likewise authored during the previous City Council, with more accredited producers and products among our MSMEs.