Headline: Davao bus blast kills 6
Is it not better to be precise and specific? Digos bus blast kills 6
Davao and Digos have the same five letters and would surely fit in the front of the Inquirer. But why did the Inquirer editors use Davao instead of the more accurate Digos as the site of the bus blast?
Your guess is as good as mine. Using Digos would not be as dramatic, would not be as sensational, and, of course, would not sell as much.
For those not familiar, Digos City is 54 kilometers or one-and-a-half-hour bus ride south of Davao City. It is the capital of the provice of Davao del Sur.
Yet, these vital facts were not mentioned in the story. It would have helped readers better understand. For instance, it was mentioned that “Many of those in critical condition were rushed to the government-run Davao Medical Center in Davao City.”
This would have been the opportunity to picture to the readers that Davao City was so much kilometers away from the blast site. Both the reporters and editors missed this chance.